🌅 Delivered every morning at 7:00 AM

Good morning.
Here's what you care about.

The Rooster's Crow is a friendly morning email that covers the news you actually want to read — markets, sports, science, politics, culture, business — whichever topics are yours. No scrolling required.

Free forever for one category  ·  All six from $6/month  ·  No algorithm. Just your inbox.

We cut through the noise every night so your morning starts with clarity, not chaos. Here's why we built it.

What you get

Everything worth knowing, nothing that isn't.

One clean email. Your chosen topics. A calm start to the day.

Ready by 7 AM

We work overnight so you wake up to a briefing that's already waiting — no refreshing, no catching up.

🎯
Your topics only

You choose which of our six categories land in your inbox. If you don't want sports, you'll never see it.

✍️
Actually written

Real summaries with context, not just headline dumps. We explain why something matters, not just that it happened.

🚫
No rabbit holes

Email stays email. There's no feed to scroll, no comments section to fall into, no algorithm nudging you sideways.

How it works

Three steps and you're done.

1

Pick your categories

Choose one for free, or any mix of all six on a paid plan. Takes about thirty seconds.

2

We write overnight

Our team reads and summarizes the day's news each night so it's ready when you wake up.

3

Open at 7 AM

One email, already there. Read it with your coffee and start the day actually informed.

Six categories

Pick the world you care about.

Every category is its own self-contained summary. Mix and match whatever fits your morning.

🏛️
Politics

Policy, elections, and legislation — domestic and global, without the spin.

📈
Markets

Overnight moves, what's driving them, and what to watch before the open.

🏆
Sports

Scores, standings, and the story behind last night's games.

🏢
Business

Earnings, deals, strategy, and the companies reshaping industries.

🔬
Science

Research breakthroughs and discoveries, explained in plain English.

🎭
Culture

Film, music, books, and the ideas everyone is talking about.

See what a full email looks like →
A taste of it

This is what lands in your inbox.

Short. Useful. Finished in five minutes. No clickbait, no "here's why you should be worried." Just what happened and why it matters.

Read a full example
🐓 The Rooster's Crow <hello@roostersmail.com>
Your morning briefing — Monday, June 29
🏛️ Politics

The Senate passed a revised infrastructure bill 61–38. The House is expected to take it up next week. Two amendments on broadband funding were stripped in conference…

📈 Markets

The Fed held rates steady for a third straight meeting. Futures climbed 0.7% overnight on a stronger-than-expected jobs report. Oil slipped on demand signals from Asia.

+ 4 more categories in the full email

Start tomorrow morning.

One category, completely free. See how it feels to start the day already knowing what happened.

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No credit card · Unsubscribe any time · See all plans

Pricing

Simple, honest pricing.

Start free with one category and see if you like waking up informed. Upgrade when you're ready for more.

Free forever
$0

One category, every morning, for as long as you like. No card required, ever.


  • Your choice of 1 category
  • Daily delivery at 07:00 AM
  • Curated summaries, not headlines
  • Includes occasional ads
  • Limited to 1 category
Save $22 vs monthly
Value Annual
$50 /year

All the same access, locked in at the best rate. Just over $4/month.


  • Any 1–6 categories, your choice
  • Daily delivery at 07:00 AM
  • Completely ad-free
  • Update categories any time
  • Priority support

At a glance

Free Monthly $6 Annual $50
Categories 1 1–6 1–6
Ad-free No Yes Yes
Cancel any time
Best for Trying it Flexibility Best value

Manage or deactivate your account

You can update your category mix, pause deliveries, or permanently close your account at any time. Closing your account cancels any active subscription and removes your data from our systems.

About us

We got tired of social media pretending to be news.

There's a specific kind of frustration that comes from spending twenty minutes on your phone first thing in the morning and walking away feeling worse informed than when you started.

That was us, every day. Open Instagram or X to "catch up," and somehow forty-five minutes later you've seen seventeen takes on yesterday's controversy, three things designed to make you angry, and approximately zero pieces of actual information you needed. Close the app. Realize you still don't know what the market did overnight or what happened in the game last night.

"We'd spend an hour between news apps and still not really know what happened yesterday."

The problem with going directly to news sites wasn't much better. Every outlet has its own view of what's "important today." Front pages are stacked with opinion columns dressed as news, five different versions of the same story, and enough breaking alerts to make anything feel urgent. Finding the two things you actually cared about meant clicking through twelve things you didn't.

We also noticed that the topics we wanted to stay on top of — markets, science, sports, politics — never lived in the same place. Multiple apps, multiple notification streams, multiple rabbit holes. Fragmented by design, because fragmentation is good for engagement numbers, even when it's bad for actual readers.

The Rooster's Crow started as a shared Google Doc. A morning summary: here's what happened in the categories we care about, written plainly, no agenda. It took us about twenty minutes each morning. After a few weeks, friends asked to be added. Then their friends. So we turned it into a newsletter.

We kept it simple on purpose. One email. Your categories. Seven o'clock. No push notifications, no algorithm, no system nudging you toward content that keeps you "engaged" for thirty more seconds. Just the things you said you wanted to read, written by people who actually read the news, arriving before your coffee gets cold.

The free tier exists because we think access to a decent morning summary of things you care about shouldn't cost anything. The paid plans exist so we can keep doing this without selling your attention to advertisers.

— Jordan & Sam, The Rooster's Crow


The team

Two people who read too much news.

JM
Jordan Mercer
Co-founder · Editorial

Former wire service editor. Spent a decade summarizing complex stories under tight deadlines. Believes brevity is a form of respect.

SR
Sam Reyes
Co-founder · Product

Built consumer products at two startups before realizing everything he'd worked on was optimized for time-on-platform rather than value delivered.


Read it tomorrow morning.

Start with one category, free. See if a five-minute email beats forty-five minutes of scrolling.

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